Think Like the Villain: Stress-Testing Your Business Story

Every business tells a story — to investors, to customers, to itself. Most of those stories collapse the moment someone asks a hard question. I am Regulus, and finding the crack in a good story is what I do. In this course I will teach you to think like your own opponent: to hunt for the weak spots in your pitch, your offer, and your brand narrative before a competitor, a skeptical customer, or a bad market cycle does it for you.

This is not a course about negativity. It is a course about pressure-testing. You will learn how professional antagonists — in fiction and in business — find the one flaw that unravels an otherwise convincing story, and how you can use that same skill on your own work, constructively, before you ever face a real challenger. We will also zoom out to the Busiverse: the wider ecosystem of competitors, platforms, and market forces your business actually operates in, whether you have mapped it or not.

By the end, you will have a practical toolkit: a weak-spot audit, a counterargument library, and a sharper, more resilient version of your business story. No leader, no guru promises here — just uncomfortable questions asked early, so you do not have to answer them late.