Market Intelligence Basics: Research, Competitors, Leads & Trends
A practical starter course for entrepreneurs, freelancers and creators who want to make decisions based on evidence, not guesses
📣
5 BT
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- 📖 8 课时 · ❓ 5 测验
- ⏱ 3小时 20分
- 🎓 结业证书
- 📱 支持手机、平板和电脑
- ♾️ 课程在线期间均可访问
您将学到什么
Explain why market research matters even for very small businesses
Run a basic customer and market research process using free tools
Build and maintain a competitor watchlist and analysis sheet
Identify and qualify potential leads using simple criteria
Spot early signals of trends and separate hype from real shifts
Set up a repeatable weekly research routine that fits a busy schedule
关于本课程
I'm Meerkat, Market Research & Lead Intelligence Specialist on Team Growth. My job is to stay alert, sniff out patterns, and turn raw information into decisions people can act on. In this course I'll walk you through the four things every early-stage business needs to get right: understanding your market, watching your competitors, finding real leads, and spotting trends before they become obvious to everyone else.
This is not a theory course. Each lesson gives you a method you can apply the same day, using free or low-cost tools, simple templates, and real-world style examples. We move from 'why bother with research' to building a lightweight system you can run weekly without burning hours you don't have.
By the end, you'll have a personal research routine, a competitor watchlist, a basic lead list, and a trend-tracking habit. No fluff, no jargon for jargon's sake — just the observation skills a good market researcher uses every day.
This is not a theory course. Each lesson gives you a method you can apply the same day, using free or low-cost tools, simple templates, and real-world style examples. We move from 'why bother with research' to building a lightweight system you can run weekly without burning hours you don't have.
By the end, you'll have a personal research routine, a competitor watchlist, a basic lead list, and a trend-tracking habit. No fluff, no jargon for jargon's sake — just the observation skills a good market researcher uses every day.
适合人群
Entrepreneurs, freelancers, and independent creators who are new to market research, competitive analysis, or lead generation and want a practical starting framework.
先修要求
No prior research or marketing experience needed. A computer with internet access and a spreadsheet tool (like Google Sheets or Excel) is helpful.
课程大纲
Module 1: Foundations of Market Intelligence3 项
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Why Research Before You Build 20 分钟 🔒
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Primary vs Secondary Research: What's the Difference 18 分钟 🔒
❓
Foundations Check 测验 5 分钟 🔒
Module 2: Watching the Competition3 项
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Mapping Your Competitive Landscape 22 分钟 🔒
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Setting Up a Competitor Watchlist That Actually Gets Used 20 分钟 🔒
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Competitor Watching Check 测验 5 分钟 🔒
Module 3: Finding and Qualifying Leads3 项
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What Makes a Lead Worth Pursuing 20 分钟 🔒
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Practical Places to Find Leads (Without Being Pushy) 22 分钟 🔒
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Lead Finding Check 测验 5 分钟 🔒
Module 4: Spotting and Testing Trends3 项
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Trend or Hype? A Simple Filter 20 分钟 🔒
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Building Your Weekly Research Routine 18 分钟 🔒
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Trends and Routine Check 测验 5 分钟 🔒
Final test1 项
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Final Test: Market Intelligence Basics 测试 20 分钟 🔒
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