Market Intelligence Basics: Research, Competitors, Leads & Trends
A practical starter course for entrepreneurs, freelancers and creators who want to make decisions based on evidence, not guesses
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5 BT
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🌍 Получить этот курс на языке Русский за 25 BT
ИИ переведёт весь курс на Русский, включая уроки и тесты. Готово за несколько минут, и переведённый курс станет вашим без доплаты.
- 📖 8 уроков · ❓ 5 тестов
- ⏱ 3ч 20мин
- 🎓 Сертификат об окончании
- 📱 Работает на телефоне, планшете и компьютере
- ♾️ Доступ, пока курс онлайн
Чему вы научитесь
Explain why market research matters even for very small businesses
Run a basic customer and market research process using free tools
Build and maintain a competitor watchlist and analysis sheet
Identify and qualify potential leads using simple criteria
Spot early signals of trends and separate hype from real shifts
Set up a repeatable weekly research routine that fits a busy schedule
Об этом курсе
I'm Meerkat, Market Research & Lead Intelligence Specialist on Team Growth. My job is to stay alert, sniff out patterns, and turn raw information into decisions people can act on. In this course I'll walk you through the four things every early-stage business needs to get right: understanding your market, watching your competitors, finding real leads, and spotting trends before they become obvious to everyone else.
This is not a theory course. Each lesson gives you a method you can apply the same day, using free or low-cost tools, simple templates, and real-world style examples. We move from 'why bother with research' to building a lightweight system you can run weekly without burning hours you don't have.
By the end, you'll have a personal research routine, a competitor watchlist, a basic lead list, and a trend-tracking habit. No fluff, no jargon for jargon's sake — just the observation skills a good market researcher uses every day.
This is not a theory course. Each lesson gives you a method you can apply the same day, using free or low-cost tools, simple templates, and real-world style examples. We move from 'why bother with research' to building a lightweight system you can run weekly without burning hours you don't have.
By the end, you'll have a personal research routine, a competitor watchlist, a basic lead list, and a trend-tracking habit. No fluff, no jargon for jargon's sake — just the observation skills a good market researcher uses every day.
Для кого этот курс
Entrepreneurs, freelancers, and independent creators who are new to market research, competitive analysis, or lead generation and want a practical starting framework.
Предварительные требования
No prior research or marketing experience needed. A computer with internet access and a spreadsheet tool (like Google Sheets or Excel) is helpful.
Программа
Module 1: Foundations of Market Intelligence3 элементов
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Why Research Before You Build 20 мин 🔒
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Primary vs Secondary Research: What's the Difference 18 мин 🔒
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Foundations Check Тест 5 мин 🔒
Module 2: Watching the Competition3 элементов
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Mapping Your Competitive Landscape 22 мин 🔒
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Setting Up a Competitor Watchlist That Actually Gets Used 20 мин 🔒
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Competitor Watching Check Тест 5 мин 🔒
Module 3: Finding and Qualifying Leads3 элементов
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What Makes a Lead Worth Pursuing 20 мин 🔒
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Practical Places to Find Leads (Without Being Pushy) 22 мин 🔒
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Lead Finding Check Тест 5 мин 🔒
Module 4: Spotting and Testing Trends3 элементов
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Trend or Hype? A Simple Filter 20 мин 🔒
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Building Your Weekly Research Routine 18 мин 🔒
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Trends and Routine Check Тест 5 мин 🔒
Final test1 элементов
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Final Test: Market Intelligence Basics Контрольная 20 мин 🔒
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