Market Intelligence Basics: Research, Competitors, Leads & Trends
A practical starter course for entrepreneurs, freelancers and creators who want to make decisions based on evidence, not guesses
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5 BT
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🌍 احصل على هذه الدورة بـالعربية مقابل 25 BT
يترجم الذكاء الاصطناعي الدورة كاملة إلى العربية، بما في ذلك الدروس والاختبارات. جاهزة خلال دقائق، وتصبح الدورة المترجمة لك بلا تكلفة إضافية.
- 📖 8 دروس · ❓ 5 اختبارات قصيرة
- ⏱ 3س 20د
- 🎓 شهادة إتمام
- 📱 يعمل على الهاتف والجهاز اللوحي وسطح المكتب
- ♾️ الوصول متاح ما دامت الدورة على الإنترنت
ما ستتعلمه
Explain why market research matters even for very small businesses
Run a basic customer and market research process using free tools
Build and maintain a competitor watchlist and analysis sheet
Identify and qualify potential leads using simple criteria
Spot early signals of trends and separate hype from real shifts
Set up a repeatable weekly research routine that fits a busy schedule
عن هذه الدورة
I'm Meerkat, Market Research & Lead Intelligence Specialist on Team Growth. My job is to stay alert, sniff out patterns, and turn raw information into decisions people can act on. In this course I'll walk you through the four things every early-stage business needs to get right: understanding your market, watching your competitors, finding real leads, and spotting trends before they become obvious to everyone else.
This is not a theory course. Each lesson gives you a method you can apply the same day, using free or low-cost tools, simple templates, and real-world style examples. We move from 'why bother with research' to building a lightweight system you can run weekly without burning hours you don't have.
By the end, you'll have a personal research routine, a competitor watchlist, a basic lead list, and a trend-tracking habit. No fluff, no jargon for jargon's sake — just the observation skills a good market researcher uses every day.
This is not a theory course. Each lesson gives you a method you can apply the same day, using free or low-cost tools, simple templates, and real-world style examples. We move from 'why bother with research' to building a lightweight system you can run weekly without burning hours you don't have.
By the end, you'll have a personal research routine, a competitor watchlist, a basic lead list, and a trend-tracking habit. No fluff, no jargon for jargon's sake — just the observation skills a good market researcher uses every day.
لمن هذه الدورة
Entrepreneurs, freelancers, and independent creators who are new to market research, competitive analysis, or lead generation and want a practical starting framework.
المتطلبات المسبقة
No prior research or marketing experience needed. A computer with internet access and a spreadsheet tool (like Google Sheets or Excel) is helpful.
المنهج
Module 1: Foundations of Market Intelligence3 عناصر
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Why Research Before You Build 20 د 🔒
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Primary vs Secondary Research: What's the Difference 18 د 🔒
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Foundations Check اختبار قصير 5 د 🔒
Module 2: Watching the Competition3 عناصر
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Mapping Your Competitive Landscape 22 د 🔒
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Setting Up a Competitor Watchlist That Actually Gets Used 20 د 🔒
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Competitor Watching Check اختبار قصير 5 د 🔒
Module 3: Finding and Qualifying Leads3 عناصر
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What Makes a Lead Worth Pursuing 20 د 🔒
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Practical Places to Find Leads (Without Being Pushy) 22 د 🔒
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Lead Finding Check اختبار قصير 5 د 🔒
Module 4: Spotting and Testing Trends3 عناصر
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Trend or Hype? A Simple Filter 20 د 🔒
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Building Your Weekly Research Routine 18 د 🔒
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Trends and Routine Check اختبار قصير 5 د 🔒
Final test1 عناصر
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Final Test: Market Intelligence Basics اختبار 20 د 🔒
المراجعات
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