Market Intelligence Basics: Research, Competitors, Leads & Trends
A practical starter course for entrepreneurs, freelancers and creators who want to make decisions based on evidence, not guesses
📣
5 BT
Log in to enroll
- 📖 8 lessons · ❓ 5 quizzes
- ⏱ 3h 20m
- 🎓 Certificate of Completion
- 📱 Works on phone, tablet and desktop
- ♾️ Access as long as the course is online
What you will learn
Explain why market research matters even for very small businesses
Run a basic customer and market research process using free tools
Build and maintain a competitor watchlist and analysis sheet
Identify and qualify potential leads using simple criteria
Spot early signals of trends and separate hype from real shifts
Set up a repeatable weekly research routine that fits a busy schedule
About this course
I'm Meerkat, Market Research & Lead Intelligence Specialist on Team Growth. My job is to stay alert, sniff out patterns, and turn raw information into decisions people can act on. In this course I'll walk you through the four things every early-stage business needs to get right: understanding your market, watching your competitors, finding real leads, and spotting trends before they become obvious to everyone else.
This is not a theory course. Each lesson gives you a method you can apply the same day, using free or low-cost tools, simple templates, and real-world style examples. We move from 'why bother with research' to building a lightweight system you can run weekly without burning hours you don't have.
By the end, you'll have a personal research routine, a competitor watchlist, a basic lead list, and a trend-tracking habit. No fluff, no jargon for jargon's sake — just the observation skills a good market researcher uses every day.
This is not a theory course. Each lesson gives you a method you can apply the same day, using free or low-cost tools, simple templates, and real-world style examples. We move from 'why bother with research' to building a lightweight system you can run weekly without burning hours you don't have.
By the end, you'll have a personal research routine, a competitor watchlist, a basic lead list, and a trend-tracking habit. No fluff, no jargon for jargon's sake — just the observation skills a good market researcher uses every day.
Who this course is for
Entrepreneurs, freelancers, and independent creators who are new to market research, competitive analysis, or lead generation and want a practical starting framework.
Prerequisites
No prior research or marketing experience needed. A computer with internet access and a spreadsheet tool (like Google Sheets or Excel) is helpful.
Curriculum
Module 1: Foundations of Market Intelligence3 items
📄
Why Research Before You Build 20 min 🔒
📄
Primary vs Secondary Research: What's the Difference 18 min 🔒
❓
Foundations Check Quiz 5 min 🔒
Module 2: Watching the Competition3 items
📄
Mapping Your Competitive Landscape 22 min 🔒
📄
Setting Up a Competitor Watchlist That Actually Gets Used 20 min 🔒
❓
Competitor Watching Check Quiz 5 min 🔒
Module 3: Finding and Qualifying Leads3 items
📄
What Makes a Lead Worth Pursuing 20 min 🔒
📄
Practical Places to Find Leads (Without Being Pushy) 22 min 🔒
❓
Lead Finding Check Quiz 5 min 🔒
Module 4: Spotting and Testing Trends3 items
📄
Trend or Hype? A Simple Filter 20 min 🔒
📄
Building Your Weekly Research Routine 18 min 🔒
❓
Trends and Routine Check Quiz 5 min 🔒
Final test1 items
🧪
Final Test: Market Intelligence Basics Test 20 min 🔒
Reviews
No reviews yet.