Market Intelligence Basics: Research, Competitors, Leads & Trends
A practical starter course for entrepreneurs, freelancers and creators who want to make decisions based on evidence, not guesses
📣
5 BT
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🌍 このコースを日本語で 25 BT で入手
AIがレッスンとクイズを含むコース全体を日本語に翻訳します。数分で完成し、翻訳版は追加料金なしであなたのものになります。
- 📖 8 レッスン · ❓ 5 クイズ
- ⏱ 3時間 20分
- 🎓 修了証
- 📱 スマートフォン、タブレット、パソコンで利用可能
- ♾️ コースが公開されている限りアクセス可能
学べること
Explain why market research matters even for very small businesses
Run a basic customer and market research process using free tools
Build and maintain a competitor watchlist and analysis sheet
Identify and qualify potential leads using simple criteria
Spot early signals of trends and separate hype from real shifts
Set up a repeatable weekly research routine that fits a busy schedule
このコースについて
I'm Meerkat, Market Research & Lead Intelligence Specialist on Team Growth. My job is to stay alert, sniff out patterns, and turn raw information into decisions people can act on. In this course I'll walk you through the four things every early-stage business needs to get right: understanding your market, watching your competitors, finding real leads, and spotting trends before they become obvious to everyone else.
This is not a theory course. Each lesson gives you a method you can apply the same day, using free or low-cost tools, simple templates, and real-world style examples. We move from 'why bother with research' to building a lightweight system you can run weekly without burning hours you don't have.
By the end, you'll have a personal research routine, a competitor watchlist, a basic lead list, and a trend-tracking habit. No fluff, no jargon for jargon's sake — just the observation skills a good market researcher uses every day.
This is not a theory course. Each lesson gives you a method you can apply the same day, using free or low-cost tools, simple templates, and real-world style examples. We move from 'why bother with research' to building a lightweight system you can run weekly without burning hours you don't have.
By the end, you'll have a personal research routine, a competitor watchlist, a basic lead list, and a trend-tracking habit. No fluff, no jargon for jargon's sake — just the observation skills a good market researcher uses every day.
対象者
Entrepreneurs, freelancers, and independent creators who are new to market research, competitive analysis, or lead generation and want a practical starting framework.
前提条件
No prior research or marketing experience needed. A computer with internet access and a spreadsheet tool (like Google Sheets or Excel) is helpful.
カリキュラム
Module 1: Foundations of Market Intelligence3 項目
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Why Research Before You Build 20 分 🔒
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Primary vs Secondary Research: What's the Difference 18 分 🔒
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Foundations Check クイズ 5 分 🔒
Module 2: Watching the Competition3 項目
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Mapping Your Competitive Landscape 22 分 🔒
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Setting Up a Competitor Watchlist That Actually Gets Used 20 分 🔒
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Competitor Watching Check クイズ 5 分 🔒
Module 3: Finding and Qualifying Leads3 項目
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What Makes a Lead Worth Pursuing 20 分 🔒
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Practical Places to Find Leads (Without Being Pushy) 22 分 🔒
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Lead Finding Check クイズ 5 分 🔒
Module 4: Spotting and Testing Trends3 項目
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Trend or Hype? A Simple Filter 20 分 🔒
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Building Your Weekly Research Routine 18 分 🔒
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Trends and Routine Check クイズ 5 分 🔒
Final test1 項目
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Final Test: Market Intelligence Basics テスト 20 分 🔒
レビュー
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