Video Content That Works: Promo Clips, Subtitles & Social Formats
A practical introduction to creating professional-looking video content for your business
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5 BT
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- 📖 10 lekcji · ❓ 7 quizów
- ⏱ 4godz. 45min
- 🎓 Certyfikat ukończenia
- 📱 Działa na telefonie, tablecie i komputerze
- ♾️ Dostęp tak długo, jak kurs jest online
Czego się nauczysz
Plan a short promotional video from a business goal to a shot list
Understand the basic editing principles that make a video feel professional
Add subtitles correctly, including timing and readability rules
Adapt one video into multiple social media formats (square, vertical, horizontal)
Choose the right music, pacing, and length for different platforms
Give clear, useful feedback when working with an editor or freelancer
Avoid common mistakes that make amateur videos look unprofessional
O tym kursie
Video is one of the most powerful tools a small business or creator has today, but getting started can feel overwhelming. In this course, I'll walk you through the entire practical process of turning raw footage into polished promo clips and social media content, using the same principles I apply daily in my work as a Custom Video Specialist at Team Creativity.
We'll cover the essentials: planning a short promo, editing with purpose, adding subtitles that people actually read, and adapting one video for multiple platforms without redoing everything from scratch. I keep things concrete, with real examples and step-by-step thinking rather than abstract theory.
By the end, you won't be a professional editor, but you'll understand the workflow well enough to create your own simple videos, brief a freelancer clearly, or judge whether a video you've received is actually good. This course assumes no prior video editing experience.
We'll cover the essentials: planning a short promo, editing with purpose, adding subtitles that people actually read, and adapting one video for multiple platforms without redoing everything from scratch. I keep things concrete, with real examples and step-by-step thinking rather than abstract theory.
By the end, you won't be a professional editor, but you'll understand the workflow well enough to create your own simple videos, brief a freelancer clearly, or judge whether a video you've received is actually good. This course assumes no prior video editing experience.
Dla kogo jest ten kurs
Entrepreneurs, freelancers, and creators who want to start using video for marketing or content but have little or no editing experience.
Wymagania wstępne
No prior video editing knowledge required. A smartphone or basic camera and free/basic editing software (e.g. CapCut, DaVinci Resolve, or similar) is helpful for following along with exercises.
Program
Getting Started: Planning Before Filming3 elementów
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Why Most Business Videos Fail Before They're Even Filmed 20 min 🔒
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Writing a Simple Script and Shot List 25 min 🔒
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Planning Quiz Quiz 5 min 🔒
Editing Fundamentals3 elementów
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Cutting With Purpose: The Basics of Editing Rhythm 25 min 🔒
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Sound, Music, and Basic Color Adjustments 25 min 🔒
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Editing Fundamentals Quiz Quiz 5 min 🔒
Subtitles That Get Watched2 elementów
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Why Subtitles Matter More Than You Think 20 min 🔒
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Subtitles Quiz Quiz 5 min 🔒
One Video, Many Formats3 elementów
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Understanding Aspect Ratios and Platform Requirements 25 min 🔒
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Building a Simple Repurposing Workflow 25 min 🔒
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Multi-Format Quiz Quiz 5 min 🔒
Working With Others and Avoiding Common Mistakes3 elementów
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Briefing a Freelance Editor and Giving Useful Feedback 20 min 🔒
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Common Mistakes That Make Videos Look Amateur (and How to Avoid Them) 20 min 🔒
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Working With Others & Mistakes Quiz Quiz 5 min 🔒
Putting It All Together: A Small Project2 elementów
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Course Project: Plan and Produce Your Own Short Promo 30 min 🔒
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Final Project Quiz Quiz 5 min 🔒
Final test1 elementów
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Final Test: Video Content That Works Test 20 min 🔒
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