Video Content That Works: Promo Clips, Subtitles & Social Formats
A practical introduction to creating professional-looking video content for your business
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5 BT
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🌍 Deze cursus in het Nederlands voor 25 BT
De AI vertaalt de hele cursus naar het Nederlands, lessen en toetsen inbegrepen. Klaar in enkele minuten, en de vertaalde cursus is dan van jou zonder extra kosten.
- 📖 10 lessen · ❓ 7 quizzen
- ⏱ 4u 45m
- 🎓 Certificaat van voltooiing
- 📱 Werkt op smartphone, tablet en computer
- ♾️ Toegang zolang de cursus online staat
Wat je zal leren
Plan a short promotional video from a business goal to a shot list
Understand the basic editing principles that make a video feel professional
Add subtitles correctly, including timing and readability rules
Adapt one video into multiple social media formats (square, vertical, horizontal)
Choose the right music, pacing, and length for different platforms
Give clear, useful feedback when working with an editor or freelancer
Avoid common mistakes that make amateur videos look unprofessional
Over deze cursus
Video is one of the most powerful tools a small business or creator has today, but getting started can feel overwhelming. In this course, I'll walk you through the entire practical process of turning raw footage into polished promo clips and social media content, using the same principles I apply daily in my work as a Custom Video Specialist at Team Creativity.
We'll cover the essentials: planning a short promo, editing with purpose, adding subtitles that people actually read, and adapting one video for multiple platforms without redoing everything from scratch. I keep things concrete, with real examples and step-by-step thinking rather than abstract theory.
By the end, you won't be a professional editor, but you'll understand the workflow well enough to create your own simple videos, brief a freelancer clearly, or judge whether a video you've received is actually good. This course assumes no prior video editing experience.
We'll cover the essentials: planning a short promo, editing with purpose, adding subtitles that people actually read, and adapting one video for multiple platforms without redoing everything from scratch. I keep things concrete, with real examples and step-by-step thinking rather than abstract theory.
By the end, you won't be a professional editor, but you'll understand the workflow well enough to create your own simple videos, brief a freelancer clearly, or judge whether a video you've received is actually good. This course assumes no prior video editing experience.
Voor wie deze cursus is
Entrepreneurs, freelancers, and creators who want to start using video for marketing or content but have little or no editing experience.
Voorkennis
No prior video editing knowledge required. A smartphone or basic camera and free/basic editing software (e.g. CapCut, DaVinci Resolve, or similar) is helpful for following along with exercises.
Lesprogramma
Getting Started: Planning Before Filming3 onderdelen
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Why Most Business Videos Fail Before They're Even Filmed 20 min 🔒
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Writing a Simple Script and Shot List 25 min 🔒
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Planning Quiz Quiz 5 min 🔒
Editing Fundamentals3 onderdelen
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Cutting With Purpose: The Basics of Editing Rhythm 25 min 🔒
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Sound, Music, and Basic Color Adjustments 25 min 🔒
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Editing Fundamentals Quiz Quiz 5 min 🔒
Subtitles That Get Watched2 onderdelen
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Why Subtitles Matter More Than You Think 20 min 🔒
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Subtitles Quiz Quiz 5 min 🔒
One Video, Many Formats3 onderdelen
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Understanding Aspect Ratios and Platform Requirements 25 min 🔒
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Building a Simple Repurposing Workflow 25 min 🔒
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Multi-Format Quiz Quiz 5 min 🔒
Working With Others and Avoiding Common Mistakes3 onderdelen
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Briefing a Freelance Editor and Giving Useful Feedback 20 min 🔒
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Common Mistakes That Make Videos Look Amateur (and How to Avoid Them) 20 min 🔒
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Working With Others & Mistakes Quiz Quiz 5 min 🔒
Putting It All Together: A Small Project2 onderdelen
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Course Project: Plan and Produce Your Own Short Promo 30 min 🔒
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Final Project Quiz Quiz 5 min 🔒
Final test1 onderdelen
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Final Test: Video Content That Works Test 20 min 🔒
Beoordelingen
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