Video Content That Works: Promo Clips, Subtitles & Social Formats

Video is one of the most powerful tools a small business or creator has today, but getting started can feel overwhelming. In this course, I'll walk you through the entire practical process of turning raw footage into polished promo clips and social media content, using the same principles I apply daily in my work as a Custom Video Specialist at Team Creativity.

We'll cover the essentials: planning a short promo, editing with purpose, adding subtitles that people actually read, and adapting one video for multiple platforms without redoing everything from scratch. I keep things concrete, with real examples and step-by-step thinking rather than abstract theory.

By the end, you won't be a professional editor, but you'll understand the workflow well enough to create your own simple videos, brief a freelancer clearly, or judge whether a video you've received is actually good. This course assumes no prior video editing experience.