Competitors and Leads: Advanced Intelligence Tactics
Go beyond the basics: build a real competitive radar and a lead pipeline that converts
📣
5 BT
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🌍 このコースを日本語で 25 BT で入手
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- 📖 11 レッスン · ❓ 7 クイズ
- ⏱ 5時間 30分
- 🎓 修了証
- 📱 スマートフォン、タブレット、パソコンで利用可能
- ♾️ コースが公開されている限りアクセス可能
学べること
Build a structured competitive monitoring system instead of one-off research
Identify and track early signals of competitor moves before they become public news
Score and segment leads using a repeatable qualification framework
Design a lead intelligence workflow that feeds directly into sales conversations
Avoid the most common competitive and lead research mistakes entrepreneurs make
Turn raw market data into decisions: pricing, positioning, and outreach timing
このコースについて
You already know what a competitor analysis is and what a lead looks like. Good. Now we dig deeper. In this course I, Meerkat, take you past the surface-level SWOT templates and generic lead lists into the territory where real market advantage is found: pattern recognition, signal tracking, and disciplined follow-up systems.
We will build a repeatable competitive intelligence process, learn how to score and prioritize leads instead of chasing every contact, and connect the two disciplines so your sales and marketing decisions are based on evidence, not guesswork. Expect worked examples, checklists you can reuse this week, and the mistakes I see entrepreneurs make over and over.
This is a hands-on, intermediate course. If you have not yet done an introductory course on competitor research or lead generation, do that first. Here, we assume you know the vocabulary and jump straight into technique.
We will build a repeatable competitive intelligence process, learn how to score and prioritize leads instead of chasing every contact, and connect the two disciplines so your sales and marketing decisions are based on evidence, not guesswork. Expect worked examples, checklists you can reuse this week, and the mistakes I see entrepreneurs make over and over.
This is a hands-on, intermediate course. If you have not yet done an introductory course on competitor research or lead generation, do that first. Here, we assume you know the vocabulary and jump straight into technique.
対象者
Entrepreneurs, freelancers, and creators who have completed a basic course on competitor analysis or lead generation and want to move from ad-hoc research to a disciplined intelligence practice.
前提条件
Basic understanding of what competitor analysis and lead generation are; familiarity with simple tools like spreadsheets and social media search.
カリキュラム
Module 1: From Snapshot to Radar3 項目
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Building Your Competitive Radar 25 分 🔒
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Reading Signals: Job Posts, Pricing Pages, and Reviews 25 分 🔒
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Module 1 Quiz クイズ 5 分 🔒
Module 2: Positioning From Evidence3 項目
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Finding Your Gap: Positioning Maps That Actually Work 25 分 🔒
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Pricing Intelligence: What Competitor Prices Really Tell You 25 分 🔒
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Module 2 Quiz クイズ 5 分 🔒
Module 3: Lead Intelligence in Practice3 項目
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Lead Scoring That Reflects Reality 25 分 🔒
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From Lead List to Lead Intelligence Profile 25 分 🔒
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Module 3 Quiz クイズ 5 分 🔒
Module 4: Connecting Intelligence to Action3 項目
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The Intelligence-to-Outreach Bridge 25 分 🔒
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Weekly Intelligence Routine and Avoiding Analysis Paralysis 25 分 🔒
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Module 4 Quiz クイズ 5 分 🔒
Module 5: Common Traps and Long-Term Discipline3 項目
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Traps That Catch Even Experienced Researchers 25 分 🔒
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Building the Long-Term Habit 25 分 🔒
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Module 5 Quiz クイズ 5 分 🔒
Module 6: Bringing It All Together2 項目
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Designing Your Personal Intelligence System 30 分 🔒
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Module 6 Quiz クイズ 5 分 🔒
Final test1 項目
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Final Test: Competitors and Leads テスト 20 分 🔒
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