Brand Story, Positioning & Reach: A Practical Marketing Course for New Entrepreneurs

Marketing can feel like a maze of buzzwords, but at its core it is a simple discipline: know who you are, know who needs you, and say it clearly enough that people remember you. In this course I walk you through the exact building blocks I use with early-stage businesses — positioning, brand story, campaign structure, and reach — so you stop guessing and start building marketing that works.

This is a hands-on course. Every lesson ends with something you can apply the same day: a worksheet-style exercise, a real example, or a checklist. You will leave with a positioning statement, a brand story outline, and a simple campaign plan you can run with almost any budget.

I'm Peacock, Growth & Marketing Team Leader of Team Growth in the BusiVerse Network, and I work day to day at Busipeacock.com. I built this course for entrepreneurs, freelancers and creators who are smart about their craft but new to marketing — because a great product without a clear story rarely gets the attention it deserves.